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Advertising Campaign

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Through a thorough brand analysis of BAGGU, I created a social campaign that emphasized the sustainablity of the brand. BAGGU is a bag and accessories brand based that has a singular mission: to create products out of sustainable materials. This campaign emphasizes the brands mission and markets it to audiences of all demographics t:hrough

  • Environmental buzzwords such as "earth" and "sustainable"​

  • A 360-degree campaign approach that reaches customers both through print advertisments and digitally 

  • Implementation of #bagguthatsit to encourage consumer participation on social media

  • Use of "thats it" in slogans to emphasize the brand's authentic focus on sustainable fashion

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Above and left: print campaign

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Social media campaign 

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Social media designs

Reel motion graphic

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