BAGGU
Advertising Campaign
Through a thorough brand analysis of BAGGU, I created a social campaign that emphasized the sustainablity of the brand. BAGGU is a bag and accessories brand based that has a singular mission: to create products out of sustainable materials. This campaign emphasizes the brands mission and markets it to audiences of all demographics t:hrough​
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Environmental buzzwords such as "earth" and "sustainable"​
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A 360-degree campaign approach that reaches customers both through print advertisments and digitally
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Implementation of #bagguthatsit to encourage consumer participation on social media
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Use of "thats it" in slogans to emphasize the brand's authentic focus on sustainable fashion
Above and left: print campaign
Social media campaign
Social media designs
Reel motion graphic